What does SWOT stand for in strategic planning?

What does SWOT stand for in strategic planning?

• A. Strengths, Weaknesses, Opportunities, Threats
• B. Strengths, Weaknesses, Threats, Opportunities
• C. Strengths, Opportunities, Weaknesses, Threats
• D. Opportunities, Strengths, Weaknesses, Threats

Answer: (A)

SWOT is a framework used in strategic planning to evaluate internal strengths and weaknesses, and external opportunities and threats. The standard naming and order is Strengths, Weaknesses, Opportunities, Threats, reflecting internal factors first and external ones second. The other options mix up the external factors or shuffle the categories, which would not align with the established acronym. This structure helps teams identify what they can leverage, what they must improve, what markets or conditions to pursue, and what risks to guard against.

SWOT is a framework used in strategic planning to evaluate internal strengths and weaknesses, and external opportunities and threats. The standard naming and order is Strengths, Weaknesses, Opportunities, Threats, reflecting internal factors first and external ones second. The other options mix up the external factors or shuffle the categories, which would not align with the established acronym. This structure helps teams identify what they can leverage, what they must improve, what markets or conditions to pursue, and what risks to guard against.